John possesses a rare combination of creative design skill, expertise, and strategic vision, enabling him to conceptualise, visualise, and solve design challenges with a complete holistic approach across all still and moving image media. He excels in developing and articulating cohesive brand identities and entertainment product image solutions that resonate and engage with the target audience. As a key design leader, John takes complete ownership of the entire process, from initial concept to final execution, ensuring that the design vision is fully realised and delivered with outstanding quality in both production and design implementation.
In addition to his design expertise, John is experienced as a design department leader, managing creative teams, internal stakeholders, engaging external suppliers and fostering collaboration to produce high-impact, cohesive visual solutions. He has spearheaded brand image solutions for major Australian news and entertainment products, including Foxtel iQ product branding, Fox Footy Channel, 7 News, Sunrise, The Morning Show, Spotlight, 9 Rush Channel, 9 News, Under Investigation with Liz Hayes, The Today Show, A Current Affair, 9 Now, Border Security Australia, and SBS Cycling Central.
Expertise
- Overall brand image design & direction
- Design concept & visual strategy
- Creative Direction
- Design look styleframes & motion animatics for concept presentation.
- Ability to design high impact visuals and core visual brand elements
- Brand Identity / Logo & Graphic design expertise
- Colour theory & strategy in design application
- Cross platform design consistency and visual problem solving adaptability
- Internal / External client relationships & consultation
- Collaboration with internal and external suppliers and teams
- Evolving and adapting brand image design solutions over time
- Typography, Icon, Symbol and layout design
- Development of design image and template guidelines
- Management of the design teams/departments, suppliers and production process
Career Project Highlights
- Sunrise (2023 Show Branding & Broadcast Graphics Package)
- The Morning Show (2023 Show Branding & Broadcast Graphics Package)
- Spotlight - 7News (2023 Branding & Broadcast Graphics Package)
- The Latest - 7News (2022 Show Branding & Broadcast Graphics Package)
- 7News Australia (2022 Complete Network Show Branding & Broadcast Graphics Package)
- Under Investigation with Liz Hayes (Show Launch branding and Graphics Package - 9 Network Australia)
- A Current Affair (2021 Show Look & Graphics Package - 9 Network Australia)
- Today Show & Today Show Extra (2020 Show Look & Graphics Package - 9 Network Australia)
- 9News (2020 Complete Network Show Branding & Broadcast Graphics Package)
- 9Rush (2020 Launch Complete Channel Branding)
- 9Now (2017 Logo Design Refresh)
- Inika Cosmetics (2009 Rebrand)
- Foxtel Box Office (2008 Channel Logo Design)
- Foxtel HD & IQ (2008 Product Identity branding & Packaging)
- Head Over Heels (2007 Salon Brand Identity)
- SBS Cycling Central (2007 Digital & Broadcast Product Branding)
- Greater Union Cinemas (2004 Cinema Identity Sequence)
- Border Security Australia (2004 Launch Show branding & graphics package)
- TV3 New Zealand (2003 Channel Branding & Graphics Package)
- Fox Footy Channel (2002 Launch Logo Design)